Studio Soar
Studio Soar is a Hawaiʻi-based indoor cycling studio built on the belief that fitness should empower, uplift and connect people. The studio inspires riders to “soar higher” physically, mentally, and emotionally through every obstacle and experience.
The current challenge for the brand lies in retaining new members beyond their trial periods and increasing attendance during off-peak hours. The target audience is Hawai’i locals ages 23–45 who value health, community and balance.
The desired solution is to “localize” the studio & use a community-first marketing approach that strengthens brand loyalty, creates emotional connections, and positions Studio Soar as the heartbeat and avenue to local wellness.
The name Studio Soar stems from the vision of the verb “soar” which reflects breaking limits, always striving for more, and moving with freeness.
Creating the Brand
NOTES, BRAINSTORMS, AND LOGO SKETCHES
BRAND STYLE GUIDE
Brainstorming
Primary Logo
Lime
#B3B47C
RGB: 179, 180, 124
CMYK: 32, 31, 61, 0
Forest
#3B5834
RGB: 59, 88, 52
CMYK: 74, 42, 87, 38
Color Palette
Thumbnails
Secondary Logo
Tide
#6C8A93
RGB: 108, 138, 147
CMYK: 62, 36, 36, 3
Deep Sea
#38555C
RGB: 56, 85, 92
CMYK: 79, 54, 51, 29
Submark Logo
Eggshell
#E3D9CC
RGB: 227, 217, 204
CMYK: 10, 11, 18, 0
Soar For a Cause
“Soar For A Cause” turns movement into meaning. 4 times a year, Studio Soar dedicates its rides to giving back to the community by partnering with Hawaiʻi-based organizations that uplift our people, protect our land, and nurture the future of our islands.
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Medium: Online
Ads: 1 Email Blast + 1 SMS Text
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Hosted quarterly – January, April, July, October
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Hosting quarterly events keeps the energy high and gives riders something to look forward to without overwhelming them too much. The campaign positions Studio Soar as a studio that gives back to Hawaiʻi, and invites new members who value community-driven wellness.
An email blast helps highlight each quarter’s cause, allowing members to join or donate even if they can’t attend the ride. An SMS text works because it’s direct and personal. Sharing all 4 events and partner organizations in one message helps riders plan ahead.
EMAIL BLAST AND SMS TEXT
Hero image for Soar For a Cause x The Pantry Hawaii Collab | 1920 x 1080 px
Email blast with email body including event details, RSVP info and additional links.
SMS text with text body including event details, RSVP info and additional links.
Soar Spotlights
“Soar Spotlights” is Studio Soar’s quarterly series that highlights Hawaiʻi’s local creators, athletes, and community influencer figures through movement and music. Each event features a guest host — someone whose story, energy, and influence inspire others to rise higher. Together with Studio Soar’s instructors, they lead a set of rides that merge fitness, culture, and connection. This campaign celebrates real people with real roots — turning the spotlight toward the local voices shaping Hawaiʻi’s creative and wellness scene.
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Medium: Instagram
Ads: 1 Feed Post + 1 Story Post
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Hosted quarterly – January, April, July, October
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This campaign keeps the studio connected to Hawaiʻi’s community while giving riders fresh, inspiring experiences every few months. Featuring local guests creates authentic buzz and draws in new audiences.
An Instagram feed post helps highlight each guest’s story and build anticipation before the event, while Instagram Stories captures fun snippets like behind-the-scenes clips and live moments during the event.
Soar Spotlights Ride to StrongHer Instagram Feed Post with caption.
INSTAGRAM FEED POST
Hero image for Soar Spotlights Ride to StrongHer
1080 x 1080 px
INSTAGRAM STORY POSTS
Soar Spotlights Ride to StrongHer Instagram Story Post 1
1080 x 1920 px
Soar Spotlights Ride to StrongHer Instagram Story Post 2
1080 x 1920 px
Soar For Him
“Soar For Him” spotlights pairing the endurance and energy of Studio Soar’s rides with the strength and structure of personal training. This campaign invites men specifically, to experience how spin can amplify total fitness performance and recovery all while building connections between Studio Soar and local gyms across Hawaiʻi.
Each month, Studio Soar partners with a local gym to host a Soar For Him event. Riders who join get exclusive access to discounted personal training sessions from the partner gym — helping them take their fitness beyond the bike.
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Medium: Online
Ads: 1 Email Blast + 1 SMS Text
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Hosted monthly
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“Soar For Him” breaks the stereotype that spin is just for women — showing men how spin can work for them too! Monthly collaborations with local gyms build bridges between the 2 fitness communities.
An Instagram feed post highlights each gym partner and collab, while Instagram Stories show real riders and energy from class, giving viewers insights on the the event.
Soar For Him x UFC Hawai’i collab Instagram Feed Post with caption.
INSTAGRAM FEED POST
Hero image for Soar For Him x UFC Hawai’i collab.
1080 x 1080 px
INSTAGRAM STORY POSTS
Soar For Him x UFC Hawai’i collab Instagram Story Posts | 1080 x 1920 px
She Soars
“She Soars” is Studio Soar’s signature women-focused ride, celebrating empowerment, connection, and resilience. Each month, the studio features an all-female instructor lineup, highlighting local women who inspire, lead, and elevate their communities.
The campaign encourages members to bring other women in their lives — friends, mothers, daughters, or sisters, creating a ride experience that goes beyond fitness to foster community, mentorship, and shared strength.
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Medium: Print Ads
Ads: 1 In-Studio Poster + 1 Sidewalk Ad
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Hosted monthly
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The campaign creates a consistent space for women to connect, feel empowered, and celebrate resilience through fitness. Monthly all-female instructor lineups highlight local talent and foster mentorship, while inviting members to join too.
Print ads work for this because an in-studio poster reminds current members to join and bring a friend, while a sidewalk ad catches the attention of passersby, attracting new riders and expanding awareness of the campaign.
Printed visual for She Soars In-Studio Print Ad.
18 x 24 in printed
Printed visual for She Soars Sidewalk Print Ad.
24 x 36 in printed
IN-STUDIO POSTER PRINT AD
SIDEWALK PRINT AD
Digital visual for She Soars In-Studio Print Ad.
3300 x 5100 px
Digital visual for She Soars Sidewalk Print Ad.
7200 x 10800 px